AI Disclosure Compliance

Disclose AI-altered listings. The compliant way.

New laws like California AB 723 require labeling digitally altered listing photos and making the original available. Reel Estate builds disclosure into every export, so your staged photos and AI video stay compliant.

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Built into staging & video

Virtually staged living room with the Reel Estate AI Modified disclosure badge applied
AI Modified
disclosure-package.zip
living-room
original.jpg
living-room-edited.jpgAI Modified
DISCLOSURE.txt
kitchen
original.jpg
kitchen-edited.jpgVirtually Staged
DISCLOSURE.txt

“Virtually Staged Photo and Video. Does Not Represent Actual Physical Condition.” The original unaltered image is included.

The same AI Modified label the editor burns into every edited photo.

Undisclosed AI edits carry real risk

California AB 723 took effect January 1, 2026. The Department of Real Estate can issue a citation with a fine of up to $2,500 per violation and can suspend or revoke your license, a violation is also a misdemeanor under the Real Estate Law, MLSs can require corrections or suspend your data access, and misrepresenting a property invites buyer lawsuits.

Jan 2026
AB 723 now in effect
3
states with AI photo-disclosure laws
6+
MLS boards with disclosure rules
$2,500
max DRE citation fine, per violation

What requires disclosure?

Routine corrections

Usually fine without disclosure

  • White balance and color correction
  • Exposure or brightness adjustment
  • Lens distortion correction
  • Cropping or straightening
  • Sharpening and clarity

Must disclose

Changes how the property looks

  • Virtual staging (furniture or decor that is not physically there)
  • Sky replacement or day-to-dusk / twilight conversion
  • Object or feature removal
  • Landscape changes (greening lawns, adding or removing plants)
  • Lighting a cold fireplace or filling a pool
  • AI-generated or AI-animated listing video
“A licensee shall in all advertising disclose if the advertising has been altered or modified using technology, including artificial intelligence, to add, remove, or change elements of the property that creates a false or misleading impression of the property.”
Wisconsin Act 69 (Wis. Stat. 452.136). See the rule

Disclosure rules are spreading fast

We track 3 state laws and 6+ MLS policies governing AI-altered listing media, in plain English. Find the rule for your market.

Browse all regulations
California AB 723Wisconsin Act 69Texas Responsible AI Governance Act (TRAIGA)New York DOS GuidanceCRMLS (California Regional MLS)SDMLS (San Diego MLS)Stellar MLSBright MLSNorthstarMLSNTREIS (North Texas)

Compliance, built into the product

Most tools make disclosure a separate step. Reel Estate handles it right where you create your photos and video.

A disclosure package on export

On export, Reel Estate generates a single disclosure package covering every AI-edited image. Each image gets a folder with the original photo, the labeled edited version, and a DISCLOSURE.txt, ready to attach to your listing. Available on paid plans.

MLS-ready video export

Reel Estate checks your video against MLS rules (no branding, overlays, or background audio) and flags anything that would fail, so you can export an MLS-compliant version with confidence.

AI-Generated label, built in

An AI-Generated label is applied to the finished video, burned into the frame so the disclosure travels with the file wherever it is posted, instead of a caption that can be stripped.

How it works

1

Create your media

Stage photos or generate a listing video in Reel Estate as you normally would.

2

Label and check

Reel Estate applies the AI-Generated label and checks your video against MLS rules so it exports cleanly.

3

Export the package

Download the disclosure package and your MLS-ready export, then attach them to the listing.

Frequently asked questions

What is AI disclosure in real estate?

AI disclosure means telling buyers when a listing photo or video has been digitally altered or AI-generated in a way that changes how the property looks. Rules increasingly require a label on or next to the altered image and access to the original, unaltered version. Routine corrections that do not change the property (white balance, exposure, cropping) typically do not require disclosure.

What listing edits require disclosure?

Edits that materially change how the property looks: virtual staging, sky replacement or twilight conversion, object removal, landscape changes, enhancing fireplaces or water features, and AI-generated or AI-animated video. Standard photo corrections (color, exposure, lens distortion, cropping, sharpening) generally do not. Always confirm your MLS and state rules.

What is California AB 723?

California AB 723, effective January 1, 2026, requires that a digitally altered listing image include a label disclosing the alteration on or immediately adjacent to the image, and that the original, unaltered image be accessible to prospective buyers. This is general information, not legal advice; confirm the current requirements for your situation.

Do you have to disclose virtual staging?

In most markets, yes. Major MLSs and a growing number of state rules require that virtually staged photos be labeled as such, and many require the unaltered original to be available. The safest practice is to always disclose virtual staging and never use it to hide a property’s actual condition.

Does AI-generated video need to be disclosed?

Treat AI video the same as altered photos. The duty to present a true picture of the property applies regardless of format. Reel Estate applies an AI-Generated label to the finished video and offers an MLS-compliant export to help you stay within the rules.

How does Reel Estate help with disclosure?

Compliance is built into the product. Reel Estate applies the AI-Generated label to your video, offers an MLS-ready video export, and generates a disclosure package on export (each AI-edited image gets a folder with the original, the labeled edited version, and a DISCLOSURE.txt).

Go deeper: California AB 723 explained, disclosing AI-generated photos, AI video disclosure, and the 2026 state disclosure map. Compliance is built into AI virtual staging and AI real estate video.This page is general information, not legal advice. Disclosure rules vary by state and MLS and change over time. Confirm your local requirements before relying on any summary here.

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AI Disclosure Compliance for Real Estate | Reel Estate