New York DOS Guidance: Disclosure Requirements

The New York Department of State has warned that misleading AI-generated listing photographs may violate existing real estate advertising rules, even without a dedicated statute. Treat AI-altered New York listings as requiring disclosure.

What does New York DOS Guidance require?

• Avoid misleading AI-generated or AI-altered listing images under existing advertising rules

Who does it apply to?

New York real estate licensees advertising property.

Penalties & enforcement

The New York Department of State, Division of Licensing Services, disciplines real estate licensees under existing advertising rules (Real Property Law 441-c and 19 NYCRR 175.25) and can revoke or suspend a license, issue a reprimand, or impose a fine of up to $2,000 for dishonest or misleading advertising. New York has no dedicated AI-image statute or penalty yet.

Source: New York Real Property Law 441-c

How to stay compliant with Reel Estate

Reel Estate builds disclosure into export. It applies an AI-Generated label to your video, offers an MLS-ready export, and generates a disclosure package on export, where each AI-edited image gets a folder with the original, the labeled edited version, and a DISCLOSURE.txt, so you can attach the original and the disclosure your state requires. See AI disclosure compliance for the full workflow.

This page is general information, not legal advice. Disclosure rules vary and change over time. Confirm the current requirements with the source above, your MLS, or qualified counsel before relying on this summary.