California AB 723: Disclosure Requirements

California Assembly Bill 723 requires real estate licensees to disclose when a listing image has been digitally altered and to make the original, unaltered image available to prospective buyers. It took effect January 1, 2026.

What does California AB 723 require?

• Label the image as digitally altered, directly on or immediately adjacent to the image
• Make the original, unaltered image accessible to buyers (for example via a link or QR code)
• Do not use alterations that misrepresent the property

Who does it apply to?

Real estate brokers and salespersons, and anyone acting on their behalf, advertising California property.

Penalties & enforcement

AB 723 does not set its own fine, but the Department of Real Estate can issue an administrative citation with a fine of up to $2,500 per violation (more when violations stack) and can suspend or revoke the license, and because a violation of the Real Estate Law is also a misdemeanor it can carry a fine of up to $1,000 or up to a year in county jail.

Sources: California DRE: citations and administrative fines; California Senate Judiciary Committee analysis of AB 723

How to stay compliant with Reel Estate

Reel Estate builds disclosure into export. It applies an AI-Generated label to your video, offers an MLS-ready export, and generates a disclosure package on export, where each AI-edited image gets a folder with the original, the labeled edited version, and a DISCLOSURE.txt, so you can attach the original and the disclosure your state requires. See AI disclosure compliance for the full workflow.

This page is general information, not legal advice. Disclosure rules vary and change over time. Confirm the current requirements with the source above, your MLS, or qualified counsel before relying on this summary.